Video Ads Podcast

​

Dane Golden: It's time for the Video Ads podcast. This is the podcast where we help you learn about video ads on whatever platforms could be. YouTube, could be Facebook, Instagram, LinkedIn. What makes good video ads? How do people run campaigns? How do they target them? Which platforms do they use? It's all very interesting.

I'm here with my co-host, Tolis Dokianos. Welcome Tolis. Hey, Dane. Happy New Year. Happy New Year. And you are where in the world? I'm currently coming in

Tolis Dokianos: from Zurich in Switzerland. It's minus 10 degrees Celsius, which is approximately 24 degrees Fahrenheit. If I. If my math is right and it's pretty cold

Dane Golden: outside.

And we are talking today, we're following up on last week where we talked about these Base44, the product Base44, and they're doing a lot of video marketing. We talked about them on YouTube and um. Now, I've forgotten his name again, but he's a really smart guy, a realist Chin, I believe is his name, Uhhuh, and he did an ad, it was sort of a influencer ad that was promoted on the YouTube page of Base44.

Now he is, he helps people learn about software all the time, so that's a good match for the brand and the influencer, but not on his channel. Now we are looking at ads on Facebook. We found several Facebook ads and they seem to be. Similarly influencer based

Tolis Dokianos: ads,

Dane Golden: right?

Tolis Dokianos: Yeah. I think it's you know, your average Joe is who they're portraying someone who's interested in web apps and basically people just like you and me who want to, who are actually developing their own apps.

Dane Golden: Let's play some of them. Okay. Tell me what is happening. just set, set up. This first one. What does it look like? It's vertical. Okay,

Tolis Dokianos: so what I, on, on Facebook? Yeah. So we're on Facebook. We're looking at what looks to be like a I don't believe it's real. I believe it's a post, a video post of a young individual.

He's wearing glasses. He must be somewhere in the neighborhood of 23, 25 years old. He's got a, a MacBook on his desk. He's got a well lit studio, so to speak a desk studio at home, somewhere. He's sitting in one of those little sport like armchair, you know, what you use for sitting in front of a computer and it seems like he's about to do something.

And in the center of the screen you can see Base44 in the right. So I'll just play brand. That's good. Yeah. I'll just play it.

Ad Voiceover: Base44 lets you build real backend powered apps in minutes. Here's how it works. Head over to Base44.com. It's an AI powered creation platform for building real backend powered apps in minutes.

No setup, no integrations, no waiting. Just describe your idea in plain language or pick from prebuilt categories. You can even add styling instructions to match the look you want. I asked for a Habit Tracker app where I can add habits, mark them complete each day and see my streak in minutes. I had a real backend powered app with pages, buttons, database, everything already connected.

From there, I tweaked the layout and added features. That's how I added an entirely new page with a progress calendar and charts all inside the same flow. And this isn't just a design, it's a real app everyone can actually use. I can check the code, export to GitHub, or publish instantly with a real link to share on desktop and mobile.

Everyone can start using this tool for free to build their own apps. Describe your idea and watch it turn into a real app. Triase 44 today base.

Dane Golden: Okay, so that I, I didn't track it. I didn't track the timer, but it seemed like about 45 seconds, huh?

Tolis Dokianos: Yeah, it was under a minute.

Dane Golden: So what was happening in that vertical video on Facebook?

Tolis Dokianos: So the the thumbnail or preview image basically did what I expected it to do. You saw the young guy who actually was doing a screen recording of the app. He might

Dane Golden: be young to you. Maybe not to everyone watching this. He's 23. It's all relative, isn't it? He's mid twenties.

Tolis Dokianos: He's half my age. Anyway.

Okay. So so yeah, I mean, it basically shows someone who's working from home. It could be, you know, he might be a young student and he's taking advantage of a web-based application software. That basically helps you build an app and you can share pe, you can share it with people, whether it's on a web browser, on desktop or on mobile.

So it's, is is exactly what it says on the tin.

Dane Golden: Lot of, lot of screenshots of mm-hmm. Building things. And it was a interface that was kind of a artsy, it was like the lines weren't straight on purpose. Mm-hmm. And it was very colorful. Mm-hmm. And I felt. I felt this was better than the other ad that we talked about.

Yeah. Even though that guy is a top influencer about showing people how to do apps. Mm-hmm. This, I felt I learned it more. Okay. It's about building apps. I didn't really even know that from the first one. Yeah.

Tolis Dokianos: And I think what, what's really nice is that you saw an average guy. It could have been your neighbor who was basically expressing himself and telling, showing you his user experience.

Dane Golden: Now they've worked with several influencers here, so, or you know, we could call it UGC or user generated content, but they've clearly mm-hmm. contracted with several different people to make little their own little video ads, probably with some guidelines, but not that many. Mm-hmm. And I just, we're just going to play a few of those.

Tolis Dokianos: Yeah. Okay.

Dane Golden: You can see this, right? Yep.

Tolis Dokianos: So now we're looking at a

Dane Golden: young lady. A woman of about mm-hmm. 23 years old. Same age. Yeah. Yes. I, I just don't think young is the right phrase for personally. Okay. Because Okay. Because that's a relative term. I'm young to, so a woman

Tolis Dokianos: of 23 years old, I'm also young.

Dane Golden: I'm young to everyone at a senior assisted living place so Yes. And, and she, it's all relatives. Yep. She has. Long brown hair. She is starting at the beginning talking from a distance in her home studio. She's got a, mm-hmm. In the background, she's got a ring light. Mm-hmm. It's a white thing. She's Caucasian. She has a handheld mic, a very small micro mic I don't know what we call it when someone has a,

Tolis Dokianos: a lapel mic.

Dane Golden: It looks like a lapel mic. She's holding a lapel mic, and we are going to play. See what she says and does.

Ad Voiceover: Why did no one tell me I could just build my own app without even knowing how to code? I just opened a Base44, described what I needed, and I built the app in minutes thanks to ai and for me as a content creator, that app is a customer briefing tool.

I have brands fill out a detailed form, so I have everything I need to know before working with them. As a freelancer, this saves me hours of back and forth, keeps all my client info in one place, and helps me look more professional. It also helps me grow my business as I can spend less time chasing details and more time creating content and landing new clients.

My app is. Clean, simple, and I can update it anytime through Base44 and share it instantly without the need of code integrations or templates. So if you've got an idea, don't sleep on it. With Base44, you can literally bring it to life in minutes. Why do,

Dane Golden: okay. Okay. Yeah. So she was going, she's a creator and interesting. The video started sort of down below and then mm-hmm. She moved up, she moved down. She moved around. Mm-hmm. She was from, you know, had different looks on her, much like you might. In Instagram videos and she showed a couple of things on screen. But I, frankly, as an American viewer mm-hmm.

I think I'm pretty good with understanding British accents. Mm-hmm. Hers, I found harder. Mm-hmm. Although it was, it was very nice voice. Mm-hmm. I felt harder to understand. Maybe it was the speed, maybe it was the. Just the accent. And I, and I think you, you found this more because you are a European audience.

That's right. Yeah. Where that accent's probably a little easier to understand.

Tolis Dokianos: Well I think this is a very localized ad specifically for the United Kingdom. she's very likely someone who is based somewhere in the Midlands of the United Kingdom. So for someone who is located in that area. It's a much more understandable accent, but I agree with you, for someone who's not used to that sort of accent outside of the uk, it could be a little bit more challenging to understand.

Dane Golden: Now, now you as someone who spends a lot of time in different countries in Europe mm-hmm. The uk, Greece, the Netherlands, German speaking countries mm-hmm. Mm-hmm. French speaking countries. Yeah. You, you probably get. In your feed. A lot of different things that I'm not going to get. Mm-hmm. Mm-hmm. So they might not supply me.

They might have sent me the first guy, but not this one.

Tolis Dokianos: Yeah, I agree. And what's very interesting about that Dane Yeah. Is ever since you and I came across Base44 in our last podcast. Yeah. It's as if I swear to God, like Facebook and whoever else has had their secret microphones implement, implanted somewhere in my house.

They, the moment I just clicked on one of these ads on Facebook, suddenly I've been inundated with with these ads.

Dane Golden: They're doing great retargeting remarket. Absolutely. Absolutely. So they're flooding the zone.

Tolis Dokianos: Yeah, and the good, what I really like about what they're doing so far is they're showing a mixed demographic and the geographic the geographics are also very interesting because I think, like you said, it's reliant on your IP address, your location, and the language in which you deal with.

In this particular case on Facebook.

Dane Golden: Yeah, and, and by the way, she's talking a lot faster than I would prefer. However, for the demo that she is appealing to, which is women, you know, basically, you know, 18 to 25. Mm-hmm. They speak, it is a proven. It demonstrated fact that people who are that age speak much faster, maybe 30% faster than people just a few years older, so, mm-hmm.

It's a good speed for that demo. Yeah. So, moving on. Yeah.

What do we see here?

Tolis Dokianos: So here we see a slightly older man by comparison. So I'm guessing he's going to be at least. 29 to 34 years old, 35 years old, somewhere in that neighborhood. Rumpel t-shirt,

Dane Golden: beard yeah, he's got a bit of beard. He doesn't have any gray hair, so, you know, he seems to be someone who's upwardly mobile in his career.

Tolis Dokianos: Young manager. Maybe he's in some sort

Dane Golden: of workshop. Yeah. maybe he's a artist of some sort of an artisan. Could be. Yeah. So he's got a, a workbench in the

Tolis Dokianos: background and he seems to be working out of a loft

Dane Golden: and he's the only person we've seen who is, looks like he's speaking to a camera or an interviewer off screen.

Right? Right. So we're going to play this. Now, this is also not quite vertical. It's a four by five. Mm-hmm. So I don't know how that fits in their strategy or how this come up with, but let's just play it.

Ad Voiceover: A couple of prompts in and I had a walking checkout. No of the shelf system could give us one. A couple of prompts in and I had a walking checkout.

No off the shelf system could give us what I built with Base44.

Our brand's name is 80 Summers, a premium swimwear brand made to help women feel good about themselves.

We had this opportunity of a opening the pop-up and suddenly we needed a point of sale. So we went to Base44. It started out with the basic outline, and then I built it from there layer by layer.

From setting up the dashboard through integrating APIs. I made something out of nothing with my own hands. Just looking at the customer, starting to approach the cashier and then seeing it work

was crazy. We really brought something good into the world and base made it possible.

Dane Golden: Mm-hmm. Mm-hmm. Okay, so. I felt that I, I think he has an Israeli accent and I felt that that audio that started was a little bit too, whatever he said in the first few seconds.

Yeah. I had to, he was saying from the first prompt. Mm-hmm. And I felt that with my ear, difficult to understand. Yeah. at the beginning. And I felt mm-hmm. Either they should have had him rehearse, talk different words or whatever, but. Again, we don't know who this is a appealing to. Mm-hmm. It may very well be someone with an English speaker with an Israeli accent.

So it might have been, yeah, I think you're right.

Tolis Dokianos: In fact, actually I was going to think it might be more appealing to a Latin American type of, or Spanish speaking audience that is outside of of Latin America perhaps. But what it, what was indeed when you mentioned it, I did think, yeah, I could also have been an Israeli who speaks English.

And as you know, there's a lot of tech companies based in Israel that produce all kinds of applications. Mm-hmm and I think. This ad in particular is probably something closer to a mid funnel ad that would appeal to a much broader audience, an international, broader audience it could even appeal to Latin American audience as far as I'm concerned.

Dane Golden: Did you so what did you think about, so there are a couple that runs a business that helps mm-hmm. Make swimwear. So maybe, maybe their workshop is really a, It's a fashion design mm-hmm. Studio. Mm-hmm. And that tell, or

Tolis Dokianos: something like that.

Dane Golden: I, I think that's more of a French word that I don't really understand a workshop.

Okay. So what did you think, so the others were all people speaking directly to camera. This was speaking, this is a couple being interviewed. Yeah. style. And sometimes they're looking at the camera, sometimes they're looking at the interviewer. Mm-hmm. What did you think of that different style?

Tolis Dokianos: I actually liked it.

Mm-hmm. I'm used to these sort of ads and this was probably a, a slightly higher budget ad. Although you were quite on point to say that there was a bit of an audio issue there, but again, it's, it's much more what the communication is about and I think this is what makes the ad feel more real. In other words, it's not so well produced.

It's a little bit rough around the edges, but it feels a lot more human, a lot more real on the fly type of ad and I think it's quite appealing Plus.

Dane Golden: Yeah, go ahead. We'll assume that they're seeing this in the context of many different ads like you do. Mm-hmm. Mm-hmm. So it's just one, it's just one of many people's telling you how off awesome.

Base44

Tolis Dokianos: is. And, and what I do like, it's their, the Base44 is really working with different ad formats. So you can see that the dimensions of this ad in particular is different than the vertical ads we've just seen. And the production is different as well, so I think it really provides, so far I'm impressed because it's providing a well-balanced execution of different types of ads.

Dane Golden: So one of the other parts to this is that they were, in this instance, they weren't showing so much of the interface. Mm-hmm. They were showing mm-hmm. The types of things that they do, shots of people doing things. Mm-hmm. They were showed a little bit about the apps and I think that they featured the man.

More than they should. I felt that this was very geared towards women. Mm-hmm. And I felt that they, starting with the man, I felt it was the wrong person I feel like she's the boss and he helps. Yeah yeah. But. It may very well be that they are trying to appeal to these small home businesses and mm-hmm.

Commonly it's the man who does the tech behind the scenes. He doesn't seem very fashionable to me. No. In fact, she seems fashionable.

Tolis Dokianos: Yeah. And I, I believe this was a business representative of female swimwear.

Dane Golden: Yeah. So, So anyway, that's that's the only thing I would say. But, but it may very well be that they, that they realize that, hey, when we are trying to get people to adopt this software, it's going to be the man that's going to make that decision in a couple run business.

So that may very well be, but it has to be soft enough for the woman mm-hmm. To run it. Alright, let's take a look at this other ad. We, that's, it's really interesting to see. Just when you come up with a campaign and you're just trying to not bore the audience, but keep mm-hmm. Repeating the message, how you can work with all these different people.

Yeah. To come up with these just totally different situations and I'm sure they're spending good money, but it is a doable thing. It is a manageable thing and they are, you know, working with these people and then you can micro-target based on whatever you think. It appeals to,

Tolis Dokianos: let's, let's qualify what you meant by spending good money.

I think in this instance they've probably struck some kind of an agreement with the talent, if you will. Yeah. Where they're basically producing their own videos but they're probably spending more on the actual media spend as opposed to the production end.

Dane Golden: So here's what I think, this is just a guess based on looking at these ads.

Is that they paired up with some influencers and said, here's what we want. Please make this, we're going to run it on our own channel. And that's largely what they did with the exception of the couple that was just interviewed. I don't think, I think that that was from, that was from corporate, that they came in with a camera crew

Tolis Dokianos: that could be

Dane Golden: so what is our setup here?

Tolis Dokianos: So what we're looking at here is a man of perhaps upwards of 28 years old. He's sitting on a, what looks like a park bench with an umbrella in the middle table. A picnic table and he's sitting with a, with a laptop, a black laptop. He's wearing sunglasses. He's got uh, hair that's mid, mid length, just below his ears, and he seems to be working outdoors somewhere maybe warm so far.

Yeah. I feel like

Dane Golden: he's at, I feel like he's at the outdoor version of a cafe or lunch spot. Could be that is, there's a brick wall behind him and a blue umbrella underneath, and a building in the background. So this could be Portland. Could be Portland in the, in the spring and so, but this one actually has more prominent baked in captions.

And it says, I never thought I'd actually mm-hmm. Which is actually a great way to start anything

Tolis Dokianos: actually.

Dane Golden: But he is not looking at us. We'll play it. I never thought I'd actually build

Ad Voiceover: my own productivity app, but with Base44, I did it in minutes. In minutes. I had a fully functional daily dashboard. I make a five minute daily list, drag my tasks onto a timeline and track habits like water workouts and sunrises.

Ai even reviews my month and shows me progress like hitting my workout goals for the month. And onboarding three new clients. It helps me push a little further towards my goals Every week now I finally have an app that works for my life, and I build it myself. What would you build?

Dane Golden: And then okay, then in a black screen that says, what would you build with Base44?

So

Tolis Dokianos: I, I liked this execution. I think the guy's a photographer very likely he used A-D-S-L-R with a macro lens to shoot a lot of B roll. That's really what we we're looking at here. Lots of B roll. And then he may very well have just done a voiceover on his mobile phone. And just put everything together in a matter of minutes on a simple mobile based app.

And he sent it off to Base44. Mm-hmm. And he burned in the the, the subtitles as well, which was nice. I think. What is it? The, the ad was something about 30 seconds Long Dane, would you say it felt shorter? It felt shorter, yeah. Yeah. It was fast paced. It was fast paced. And would you still agree that he.

May have been shooting this somewhere in the Portland area, or might it have been somewhere like California or something like that?

Dane Golden: Yeah, it could be, could been almost any of those, yeah. Situations. It could be the Santa Barbara area. Mm-hmm. Or mm-hmm. San Luis Abispo. Yeah.

Tolis Dokianos: Yeah.

Dane Golden: It could be out at West Coast in any case, surfing.

Mm-hmm. Yeah. I feel like it, he looks like a west coaster, doesn't he?

Tolis Dokianos: Yeah. Yeah. Totally. Now what is, what is this? Okay, so what we're looking at here is an actual Facebook post. So what we're looking at is a Base44 image of a laptop with a dashboard a light blue background with a little bit of a blurred out, faded out.

Um. Background just to kind of make the, the laptop pop out. And it's written in French and it says, let me

Dane Golden: try, let me try the French. Lemme try the French. Mm-hmm. I know you can say it. Yep.

Tolis Dokianos: Not bad. Not bad basically it says, do you have an app idea, right? Mm-hmm. What I really like is that Base44 is a perfect example of a global marketing campaign that's quite simple and it's localized, and they're spending a lot of money on the retargeting as well. And I think this speaks a lot about what they're trying to achieve here.

They're trying to reach a global audience. And they've even got landing pages in the languages that the ad is running in. Mm-hmm.

Dane Golden: Yeah. So I'm clicking over here and the

Tolis Dokianos: translations are, the translations are, are spot on. I don't see anything funny as well with any translation issues here. It's quite localized.

Dane Golden: And you are someone who. In the video marketing space overall, you specialize mm-hmm. In internationalizing and globalizing campaigns. Yeah. So do the same thing across multiple languages. Tell me more.

Tolis Dokianos: Well, basically what we're doing here is we're trying to reach more audiences using a multilingual campaign.

And that's exactly what they're doing here. And what I like about this ad that we're looking at right now this is just a image graphic ad. Very simple. It says, we realize your dreams teams create an aply. Mm-hmm. They even use a. Abbreviation of the word application, so it's very colloquial. So it says, create an app with ia, which means AI in French.

Dane Golden: Oh,

Tolis Dokianos: so, so aply is a French word for app. It's a modernized abbreviation of the word application. So as we would say, app in English, the French would say.

Dane Golden: So, so I want to ask you, we've looked at a number of things here. Mm-hmm. And we've seen, and there's even one more mm-hmm. Which is in, looks like it's in German.

This

Tolis Dokianos: is in

Dane Golden: German. So as someone who's a video marketer who specializes in globalization and enters mm-hmm. Nationalization, how would this dovetail with what you do? Or how would you tweak it? Or are they doing a good job? Tell me more. Based on your unique experience.

Tolis Dokianos: I think they're doing a great job.

I think as far as the. Execution of the ads, the globalization of the ads, the multilingual application of these, or the multilingual execution of these ads. I think they're, they're doing a great job and it's very recognizable as far as the, the branding is concerned. So, you know immediately what it's all about.

And the language is quite simple. In, in, in German, that is one of the most difficult things to do to make German as simple as possible. Here we're just saying apps. In other words your ideas transform into apps, which is, which is really cool, and it's very easy and self-explanatory.

Dane Golden: Now let's move on to some other videos.

Mm-hmm well, we've, there's another, Another Base44. This is like a guy who's like 38 black guy. Mm-hmm. Mm-hmm. With a, like a cool hat and a mm-hmm. Better mic. Yeah. But I don't even, we, we've talked about these guys enough. I want to talk about some other things. So I remember this ad. Yes. So, so what's this ad about?

Tolis Dokianos: So this is an ad about someone trying to sell some ancient remedy, quite a popular thing, and not very often do I come across such an nad and it's very much in your face. do you want me to read what it says? Well,

Dane Golden: I

Tolis Dokianos: have already got an

Dane Golden: opinion, but go

Tolis Dokianos: ahead. Yeah. Okay. it says, this pisses me off people, makes honey in boiling water.

Yeah, that is quite an eyeopener as far as I'm concerned. It's unorthodox as far as I'm concerned, but it's caught my attention and I am in because food recipes, health wellness for me is something of interest. This has definitely caught my attention, so it's worth me wanting to press play.

Dane Golden: Well, I have seen, this is in the zone of a number of other videos I've seen, particularly the one that we talked about offline, about the fake Oprah.

And there was like a fake I AI Oprah that was or maybe we did do a video about it, I don't know. But she was talking about, oh, you've have to have Apple CI or vinegar. Mm-hmm. And it was an ai it was a fake. Impersonation of her and which is very bad. Mm-hmm. But so many of these ads say, you know, they start with things like, oh, here's the world's simplest thing.

It's apple cider vinegar, or it's honey. And what it really is, is it just saying, oh, you know what? In my head I'm thinking, Hey, I've got honey, I've got apple cider vinegar. Mm-hmm. Someone's going to show me this cool tip, which is the lowest threshold. For my spidey sense of someone trying to screw me, you know?

Mm-hmm. Because, oh, how could someone try to screw me by talking about honey or apple cider vinegar? Yeah.

Yeah.

And when actuality, whatever they're selling. Goes an entirely different direction.

Mm-hmm.

And this is merely a way of somehow capturing your email address and maybe some sort of purchase or download from you?

Yeah. In order to tell you to sell you something entirely different from whatever the thing is. And what they're really doing is finding a way to capture your email address, because they consider it that valuable to get your email address, even if. They have no clue who you are. Mm-hmm. Mm-hmm. As a way of starting a mass campaign in that could go in almost any direction.

They could be selling you cars. Mm-hmm. Or pet food. I don't even know. And they're not telling. Well so I don't like these ads.

Tolis Dokianos: Well, if I recall this ad, I believe I was a little bit. Disappointed with it. Oh, really? Yeah, if I recall. Yeah. I mean, I don't believe you. I mean, I thought, okay, this is unorthodox.

It's a definitely a pattern interrupt as far as ads are concerned. Yeah. So it's caught my attention, but if memory serves the, the direction that this ad went didn't quite do it for me.

Dane Golden: Yeah. And, and, and they, in fact, Yeah, so what we're seeing in this image is A, it's a four by five and it is one of those honey spoons, I don't know what it's called, but it's a honey maid.

Yeah.

Tolis Dokianos: Special wooden. Maple or whatever it is. Yeah. It

Dane Golden: kind of is striped and you know what a honey spoon looks like. Yeah. And it's dripping spoon into this boiling like pot of, of glass, pot of water with steam rising. And there's a hand, and, and then even at the bottom it says ancient remedies overlaid on it.

And it says, mm-hmm. What if this backyard weed actually is actually herbal medicine? See more? Yeah. So we're going to play a part of this. Okay. I'm sure it's long. I don't want to see the whole thing because I'm already annoyed even without clicking. But let's see.

Ad Voiceover: This pisses me off. People mix honey in boiling water and think they're being healthy.

Not knowing high heat destroys every active enzyme that gives honey its beneficial properties. Let me explain. This isn't your typical herbal book. It's a manual digestion issues. Flip to the gut section. You'll find ginger plus peppermint tea, boil, sip and watch the bloat. Ease off in minutes blood circulation page after page.

This is where I stopped watching

Dane Golden: Dane,

Ad Voiceover: like beetroot.

Dane Golden: And why did you stop watching? Well,

Tolis Dokianos: visually there was a disconnect. I wanted to learn more about that honey, going into that boiling water. And then suddenly I'm looking at a very boring, old fashioned looking book about beetroot and ginger smoothies and different herbs and what have you.

And admittedly, it's the English accent that just didn't stick with the first hook. With the hook of the ad, because I typically don't associate English people. Starting off with this pisses me off, especially in an ad.

Dane Golden: Let's play the first few seconds again. Yeah.

Ad Voiceover: This pisses me off. People mix honey in boiling water and think they're being healthy. Not knowing high heat destroys every active enzyme that gives honey, I'm offended, beneficial properties. Lemme explain. She's

Tolis Dokianos: pissed off at me, is what I'm thinking. Isn't she's what? She's offended me. She, I, I, I'm, she's pissed off at me, is what I'm thinking.

Right. Because I actually put honey in, in, in, in hot water. So

Dane Golden: it's a, it's a, it's a, it's a, It's a low level controversy, right? Yeah. I mean,

Tolis Dokianos: it's a little bit tactless as far as I'm concerned, and the imagery does not is not congruent with the, I liked it

Dane Golden: actually. I liked it more than I thought I would.

Mm-hmm. Because, hey, you know, these, I think this, this, this book is kind of interesting and it talks about different healthful ways of making meals and, and combining recipes, and I was like, you know what? That is a, and, and I like the graphics in the book. Mm-hmm. So they're selling me a book. That's all right.

I'm a, I'm a lot less offended by someone trying to sell me a book, but, okay let's move on. Okay now this. This ad is called Maddie Avery with similar webs. So similar Web we know is a website that helps you compare data on different websites and helps you find similar websites. Then learn. What people are tracking, what it tell, it tells you what where traffic is going to.

I really love that service. It says paid partnership. So this is a influencer marketing thing. Mm-hmm. And Maddie Avery looks like it's her Facebook page and it says marketing, and the video says marketing prediction blogs are back. And she is I would say she's wearing a dress and heels and stockings and is kind of formally dressed or dressed like a, a, a more formal business person or someone who travels a lot.

Now let's play this. She's, she's coming out of a place that's called Birdcage Studios. Looks like she's taking her bag out of a expensive Land Rover. Let's play and see what happens.

Ad Voiceover: This is huge for brands and no one's talking about it yet. Remember when TikTok launched and it was ridiculously easy to go viral?

Well, that exact window of opportunity is happening again. Only it's not on social media. It ai. Well, if you use this feature from similar web, people are treating chat JPT, like their best friend. And when they type things like what's the best skincare recommendations for sensitive skin, it doesn't just make those answers up.

It has to come from somewhere. Websites, publishers, reviews, all data sources that Chate has been trained on. And so if your brand doesn't show up in those results, you are literally invisible. But here's how you fix that. This one specific tool from SimilarWeb shows if Chate or any AI chat bot is referencing your brand.

And if it's not, which competitors are showing up. Instead, SimilarWeb shows the exact prompts that are leading to your website, or if you're like me to your competitor site. But here's how I'm going to use this tool to fix that. I'm going to take these prompts here and use them to make my content.

Dane Golden: Okay. I, I think we've listened to 60 seconds.

Mm-hmm. It's a, runs for a minute, 37. So she's as I came closer, she's dressed kind of in a stylized version of a business suit mm-hmm. And has sort of a oversized tie, oversized, Pel jacket, she's she's in her mid twenties. She has long blonde hair that she swoops over her shoulder and then comes down to her waist.

She is walking around what seems to be a studio for influencers or ads. There was a lot of, it was empty. There was ladders and back backdrops. It was white colored. And then she was showing us things about. How the software works. So we're seeing screenshots. She was, you know, jump doing jump cuts between, she was in the kitchen at the studio, etc.

cetera, etc. cetera. So that's kind of what happened. What do, what do you think of this ad?

Tolis Dokianos: I was a bit confused okay. I kind of got the message about how people use the likes of chat, GPT as a search engine. And that's about it. That's probably the only highlight that I remember for what she was saying, but I thought it was very, a very high involvement piece of communication you would need to be pretty clued in on what she's talking about in order to make sense of it. I did catch a spelling mistake as well. Mm-hmm so she's clearly used subtitles that were based on her voice. Im not sure how important that is to some people, but what I could say is that this is not a tremendously high quality ad, and because it's about a minute and 37, she already lost me 20 seconds in.

Most lawyers, Dane.

Dane Golden: Okay, well we're out of time, so I want to thank you for listening to the video ads podcast. My name's Dane Golden from VidAction Action, where I help you with YouTube Ads. Whether you do software or books or courses or local services, I love experimenting with video ads and campaigns and help you run them.

I'm here with Anos Tolis, could you spell your name?

Tolis Dokianos: Absolutely. It's Tolis, spelled T as in Tom, OLIS as in Sam and I work, I actually own Apex Video Marketing. It's an agency. We're based in Zurich and I help you reach multilingual multilanguage audiences.

Dane Golden: And uh, you're based in Zurich, but you can work with people in the US also.

Tolis Dokianos: Indeed, and throughout the continental Europe. And, and businesses who want to reach these marketplaces.

Dane Golden: Yeah. And you can find this podcast wherever good podcasts are sold and look in the description for more info. We'll see you next week.